The now defunct Barons of Beef was a provider of sustainable meat protein in the lower mainland. Their primary function was to deliver meat to athletes who are training for their craft.
Fun fact: Growing up playing ice hockey, I have a knack at carrying a camera while skating or rollerblading. In this spot, I chased the sprinter around the track using rollerblades.
For this spot, a group of HR representatives go to complain about their tribes and tribulations of their work, tongue firmly planted in cheek.
Using fight club as a reference for lighting, the meeting room was meant to give a bleak environment to the group’s already saddened disposition.